My Brands

The Short Code Registry requires Accurate Brand Client data to protect the integrity of the short code messaging environment for wireless customers who subscribe to short codes. 

 

You can add Brand Clients individually from this page or contact Customer Service to upload your brands in bulk from a spreadsheet. All of the brands for your account are displayed in the Brand Client List. When a Brand is newly added, the vet status will be set to Pending, which means that the added brand is awaiting vetting. You can expect the results in 3 working days. If the vet result is Incomplete, a Customer Service team member will reach out and work with you to determine the best course of action. If the vet result is Unsuccessful, you will receive a system-generated notification via email informing you of this result and the reasons for it. In the event of an Incomplete or Unsuccessful vet result, you can make any necessary updates by clicking the Edit Brand link in the Action column.

 

Brand Clients with a Successful vet result are available for selection on the Checkout page > Application tab when ordering a short code. These Brand Clients can also be selected from the Edit Application page to associate with an existing short code lease. 

 

Follow the steps below to add your account’s Brand Clients so that they can be vetted and associated with short code leases.

  1. From the left-side navigation menu, click My Brands. 
    Note: The left menu badge count gets updated whenever a brand has received an Incomplete or Unsuccessful vet result. It does not reflect a count of all Brand Clients associated with your account. 

    The list displays:
  • Brand ID: A system-generated unique identifier for each Brand Client
  • Brand Client: The legal name of the Brand Client’s Organization
  • FEIN: The Federal Tax ID number of the Brand Client
  • Vet Status: Indicates the status returned with the latest Brand Client vet. Possible vet statuses include Hold Vetting, Pending, Successful, Incomplete, and Unsuccessful
  • Vet Results: Click View to see any vet findings or error messages returned with the latest Brand Client vet
  • Action: Click to edit the entered Brand Client details

 

Add Brand

On this page, you can add detailed information about a Brand Client. Once the information is saved, it will be submitted for vetting. When the Brand Client has successfully passed vetting, it can be associated with one or more short codes.

  1. To add a brand, click the Add Brand button.
  2. Select or enter the following Brand Client Organization Information in the respective fields:
    • Organization Name *: Legal name of the organization associated with the Brand Client's Federal Tax ID
    • Legal Entity Type *: Select or enter the business structure under which the Brand Client organization operates under financially
    • Doing Business As: If the Brand Client organization conducts business under any other names, indicate those here
    • Country of Registration *: Enter the country where the Brand Client organization is registered. If it's registered in the United States, you may also indicate the state in which it is registered. 
    • Stock Market Symbol: The Brand Client organization's stock market symbol, if it is publicly traded
    • URL *: The Brand Client organization's web address 
    • Federal Tax ID *: The Brand Client organization's Federal Employer ID Number or FEIN - Dun & Bradstreet: The Brand Client organization's DUNS (Format: 9 digits) 
    • GIIN: The Brand Client organization's Global Intermediary Identification Number, if one has been assigned (Format: XXXXXX.XXXXX.XX.XXX)
    • LEI: The Brand Client organization's Legal Entity Identifier (Format: 20 characters)
    • Subsidiaries & Legal Affiliates: Enter the names of all the Brand Client Subsidiaries and Legal Affiliates that will be using short codes for messaging, separated by enter key.
      Note: The field will not allow you to enter a caret (^) as part of a Subsidiary or Legal Affiliate name maximum of 50 Subsidiaries or Legal Affiliates may be entered for each Brand Client 
  3. Enter the Brand Client Street Address information:
    • Country *: Country of the brand contact
    • Street Address 1 *: Street address of the brand contact
    • Street Address 2: Additional street address information, if needed
    • City *: City of the brand contact  
    • State/Province *: State of the brand contact 
    • Zip/Postal Code *: Zip code of the brand contact 
  4. Enter the Brand Client Point of Contact information. The point of contact must be an individual person and not a general organization contact.
    • First Name *: First name of the point of contact
    • Last Name *: Last name of the point of contact
    • Phone Number *: Phone number of the point of contact
    • Extension: Extension of the point of contact
    • Email *: Email address of the point of contact
  5. Click the Save Brand button to add a new brand; otherwise, click Cancel to return to the previous page. A success message is displayed and the new Brand Client is listed in the Brand Client List.

 

Edit Brand

  1. Click the Edit Brand link under the Action column to edit a brand on the My Brands page.
  2. Make the necessary updates on the Edit a Brand page.
  3. Click Update Brand to save the changes.

 

Load Brands in Bulk

To upload your account’s Brand Client data in bulk from a spreadsheet, contact the Short Code Registry Customer Service (866-623-2272 or support@usshortcodes.com) for assistance.